THE RELATIONSHIP BETWEEN SHORT-RUN AND LONG-RUN AVERAGE TOTAL COST
For many firms, the division of total costs between fixed and variable costs depends on the time horizon. Consider, for instance, a car manufacturer, such as Ford Motor Company. Over a period of only a few months, Ford cannot adjust the number or sizes of its car factories. The’ only way it can produce additional cars is to hire more workers at the factories it already has. The cost of these factories is, therefore, a fixed cost in the short run. By contrast, over a period of several years, Ford can expand the size of its factorizes, build new factories, or close old ones. Thus, the cost of its factories is a variable cost in the long run.
Because many decisions are fixed in the short run but van able in the long run, a firm’s long-run cost curves differ from its short-run cost curves. Figure 6 shows an example. The figure presents three short run average-total-cost curves for a small, medium, and large factory. It also presents the long-run average total cost curve. As the firm moves along the long-run curve, it is adjusting the size of the factory to the quantity of production.
Figure 6 Average Total Cost in the Short and Long Runs
This graph shows how short-run and long-run costs are related. The long-run average-total-cost curve is a much flatter U-shape than the short-run average-total-cost curve. In addition, all the short-run curves lie on or above the long-run curve. These properties arise because firms have greater flexibility in the long run. In essence, in the long run, the firm gets to choose which short-run curve it wants to use. But in the short run, it has to use whatever short-run curve it has chosen in the past.
How long does it take for a firm to get to the long run? T-he answer depends on the firm. It can take a year or longer for a major manufacturing firm, such as a car company, to build a larger factory. By contrast, a person running a lemonade stand can go and buy a larger pitcher within an hour or less. There is, therefore, no single answer to how long it takes a firm to adjust its production facilities
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