Production in the firm or the Market
If markets are such I mechanism for efficiency. why does so much production take place within Large organizational A
related question Is. wart do some firms decide on an Integrated production structure while others contract out I Ilrp fraction of their sales For example. before 1982 At-at Wistful”Talleyrand horizontally Integrated. doing Its own research and development,
DE LNG and producing Its own equipment, Penicillin. and rental telephones, and providential phone se,..,lee. 8)’ contrast, most personal computers are “produced” by assemblers who purchase the hard’ dm.s. circuits. monitors. and keyboards from outside
vendors and Paraclete Ind Si them. These c:.Mira Issues of Industrial colorization were IIrst raised by I\onald Coase In I breathtaking study for which he was awarded the 1991 Nobel Pride T His ex Cit- Inc area analyzes the comparatt¥. advantage of orphanage production through the hierarchical control of Firms IS compared to the contractual relationships of the market.
Why Rn&Norplant& thrombi&h II,. firms be efficient Perhaps the most Important reason Is the diftl-cuity of desJanIna “complete contracts” that cower all contently.
For example. suppose Snooze Inc. thinks it has discOftred a hot new drua to cure laziness. Should it do the research In Its own laboratories or contract out to another company. WllylAbs. Inc.! The problem with contractual out Is that there are all kinds’ of unforeseen condolences that could affect the profitability of the dl’Ul-
What would happen If the drug pl”O¥eS useful for other consultation What If the patine, taxer International-trade laws chanpl What If there Is a patent-Infringement suit Because of the contractual Incompleteness the company runs the risk of the holdup problem. Suppose that WilyLabs discovers chit the Mindlessness drua works only when taken ith another dru& that Wllylabs owns. WIlyLabs IOU to Snoozer. and says.”Sorry. paJ.but to let both drugs will cost you another $100 million:’ This Is holdup with a Mycenaean. Fear of being held up In situations which Involve relationship-specific InWlltments and contractual Incompleteness will Iud $(Ioozer to do the research Internally so thac Ie can control the outcomes of Its research.
The recent Veld In many Industrial aha been to mow by”turnaround” or Contraction out production. This Ilu definitely been the trend In the computer’ Industry liner the days when IBM was almost II Integrated II Ta T. Contracting out
can function well In situations where. II In the PC Industry, the components standardized or!”discommoded.” Another example Is which contracts out much of Its production because the production proce 1 Is standard Ind Nike’s real value II tied to Its dull” and trademark. In addition, new contractual forms. such II Ina-term contracts based on reputations, unkempt to
minimize hold Up problems. Those who study organizational point to the vital Importance of Ia,. firms In promoting Innovation and Incrustation productivity. In the nineteenth century. ~lIroadl not only bro\lPt wheat from farm to marbt but also
Introduced time zones. Indeed. the very notion of being “on time” first became crucial when bel.,. off schedule produced train wrecks. AJ the trIIIc story of centrally’ planned economies so clearly shows. without the organizational poll of the modem private-enterprise firm. all the land. labor. and cap!QI can work for naght.
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