MR. INDEX GOES TO HOLLYWOOD

What was the most popular movie of all time? The answer might surprise you Movie-popularity is by box office receipts. By that measure, Titanic is the number  movie of all time,. followed by Star Wars, Shrek IL and E. T. But this ranking ignores an obvious but.

Important fact: Prices, including those of movie tickets, have been rising over time. When we correct box office receipts for the effects of inflation, the story is very different Table 2 shows the top ten movies of all time ranked by inflation-adjusted box office receipts The number I movie is Gone with the Wind, which was released in 1939 and is well ahead of Titanic. In the 1930s, before everyone had televisions in their homes, about 90 million Americans wen. to the cinema each week, compared to about 25 million today. But the movies from that era rarely show up in popularity rankings because ticker prices were only a quarter. Scarlet and Hettie fare a lot better once we correct for the effects of inflation.

TABLE 2 The Most Popular Movies of All Time, Inflation Adjusted :

TABLE 2

TABLE 2