Elasticity and Its Application

magme yourself as a Kansas wheat fanner. Because you earn all your income from selling wheat, you devote lrnuch effort to making your land as productive as it can be. You monitor weather and soil conditions, check your fields for pests and disease, and study the latest advances in farm technology.You know that the more wheat you grow, the more you will have to sell after the harvest, and the higher will be your income and your standard of living.

One, day, Kansas State University announces a major discovery. Researchers in its agronomy department have devised a new hybrid of wheat that raises the amount fanners can produce from each acre of land by 20 percent. How should you react to this news? Should you use the new hybrid? Does this discovery make you better off or worse off-than you were before? In this chapter, we will see  that these questions can have surprising answers, The surprise will come from applying the most basic tools of
economics supply and  demand to the market for wheat.

The previous chapter introduced supply and demand. In any competitive market, such as the market for wheat, the upward sloping supply curve represents the behavior of sellers, and the downward sloping demand curve represents the behavior of buyers. The price of the good adjusts to bring the quantity supplied and quantity demanded of the good into balance. To apply this basic analysis to understand the impact of the agronomists  discovery, we must first develop one more tool  the concept of elasticity. Elasticity,a measure of how much buyers and sellers respond to changes in market conditions, allows us to analyze supply and demand with greater precision. When studying how some event or policy affects a market, we can discuss not only the direction of the effects but their magnitude as well.

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