Wastes of MONOPOLY Competition

Wastes of MONOPOLY Competition Another similar waste is “expenditure” on  in north 01 India may he selling . the consumers in the south. At the same rime. the same (or substantially the same) commodity is perhaps being sold by a firm located in the south...

Optimum Selling Costs?

Optimum Selling Costs? The question arises: how much advertising expenditure will the firm find it worthwhile to incur? Obviously. by spending a certain amount on advertising a producer gets a certain revenue. A firm will incur extra expenditure on advertising when it...

SelLING COSTS

SelLING COSTS Meaning of Selling Costs The costs incurred on advertising, publicity and salesmanship arc known a~ selling costs, Selling costs have been defined “as the costs necessary to persuade a buyer to buy one product rather than another or to buy from one...

How Far Are Selling Costs Efficacious?

How Far Are Selling Costs Efficacious? Advertisement is a very delicate weapon and it is impossible 10 assess its value. First, it is difficult to generalise, The same expense on advertising may yield a handsome dividend when incurred in a certain manner or under...